Polar Skate Co., founded by ex-Cliché and Emerica rider Pontus Alv. Polar popularized a unique style of dress and skating when they first hit the scene, and they had everybody learning wall rides and no complies in Converse and black long sleeves in every part of the world.

After expanding from a successful board brand featuring Pontus’s own art and photography, the brand grew into making a high quality line of apparel that borders between athletic wear and traditional skate style. Over the last couple of years, Polar dropped jerseys and polos in high quality athletic materials, collabed with Converse on a couple of Chuck Taylors, and always kept a steady stock of their classic heavy chinos and hoodies, building up a brand you could literally rock head-to-toe.